If you run a business that relies on booking appointments for its revenue stream, then there’s one quandary you try to avoid like a house on fire: empty slots on your calendar. It’s simple math – empty calendar equals no business – and a painful problem that most businesses experience from time to time.
Not to worry, we come to the table fully loaded with solutions rooted in today’s digital world: get the word out about your online calendar availability via social media! In particular, Facebook is a great channel for publishing tantalizing posts and offers that get your target audience booking appointments…fast.
You’ve got our permission to steal any of the four marketing tips below to light a fire under your appointment scheduling via one of the world’s hottest online forums.
MAKE YOUR APPOINTMENT AVAILABILITY KNOWN
This might seem obvious, but in order to peak your clients’ interest in available appointments, you need to tell them that there are available appointments. A Facebook post to your business page gets the job done quickly and clearly. Just mention that you have a few select spots open on a given day/week, and share the link to your online calendar. Add deadlines to convey a sense of urgency. Then watch your schedule fill up.
PUT PROMOTIONS IN MOTION
Promoting a limited time offer or special deal via your Facebook business page is a great way to score appointments. A promo post might include a product discount or a special one-time deal included when clients schedule appointments during a certain date and time. Another idea? Upsell a service you’re currently offering with a companion treatment or amenity. As always, make sure your audience understands the time limitations and legal parameters around your offer.
OFFER SOCIAL PROOF
Serving your Facebook audience a good dose of social proof is another way to book up your calendar. What’s social proof? Here’s how Wikipedia explains it:
“Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.”
Here are five ways to offer social proof to your existing and prospective clients via your Facebook business page:
- Post a recommendation from an industry expert, celebrity, popular blogger, or other influencer
- Run a testimonial from a current user touting the benefits of your product
- Feature logos from existing clients or seals of certification
- List stats like number of customers, amount of appointments booked, years in business, etc.
- Showcase your star rating from industry review websites.
GIVE THEM THE VIP EXPERIENCE
The VIP post makes your client or potential client feel like a king or queen by posting an offer to your Facebook business page that is targeted to their specific needs. An example? How about a restaurant posting an offer for a complete Mother’s Day brunch package? Targeted to harried dads, the package might include lunch for 4, flowers, and chocolates. Whatever your target audience, Facebook allows you to funnel these posts to a specific group, giving you the most bang for your buck.
Listen, empty calendar slots are going to happen, even to marketing wunderkinds. Be prepared to battle a vacant schedule with the power of social media. With 90% of all purchases subject to social influence, using a platform like Facebook to fill the gaps in your calendar doesn’t just make sense. It makes dollars.