AppointmentPlus Blog

Checklist: Creating a Social Media Strategy that Performs

Social media is now an integral part of consumers’ everyday lives. In fact, according to a report by Vision Critical, 75% of the coveted 28-34 demographic are interacting with social media multiple times a day. A study by Social Media Today shows that 71% of consumers are more likely to purchase a product or service recommended on social media.

What does this mean for your business?

It’s simple: a social media strategy is no longer a “nice to have,” it’s a “must have.” Knowing that launching your organization’s social media plan is no easy task, we’ve taken the liberty of offering up some helpful tips. Follow the checklist below, and In just ten short steps your business will be well on its way to developing a social media program that has a lot to “like.” 

1. Research

Research social media channels and select your preferred channels based on your audience fit.


2. Organize

Organize the time and resources that will be committed to building your social channels. 

3. Strategy

Develop a social media strategy and tactics that align with your business objectives.

4. Goals

Establish the goals and key performance indicators (KPIs) for your newly developed social media strategy.

5. Content

Create an internal content-development process to keep your company social feeds relevant. 

6. Plan

Plan your social media posts at least a week in advance to ensure alignment between social channels. 

7. Listen

Effectively monitor your channels for customer feedback and interactions. 

8. Integrate

Integrate “customer self-service” into your social media strategy; try pairing scheduling software with your social channels.

9. Measure

Measure your social media results in comparison to your goals and KPIs.

10. Have FUN!

Make your brand come alive through authentic communication; have fun with your target audience.