For driving schools, competition is fierce. The Driving Schools Association of the Americas alone represents over 8,000 businesses in the U.S.
That’s a lot of competitors to battle with for new clients.
“Like all small businesses, driving schools must find ways to attract and retain clients to grow their operations,” said Bob La Loggia, CEO of Phoenix-based AppointmentPlus. “Getting ahead of the competition is crucial to establishing your business as the premier driving school in your area.”
4 tips for beating the driving school competition:
- Contact high schoolsSuccessful driving schools usually have contracts with local high schools for their driver’s education classes. However, these contracts are typically for just a few years.Contact high schools in your area and ask how they select their driving school provider. If they conduct a selection process after contracts expire, ask to be put on the consideration list.
- Market your businessNot all prospective customers are high school students. Many are over 18.Make sure all prospective students can find your business with an online presence that includes social media pages and strong search engine optimization. Offering the opportunity to book courses directly from your social media pages is a feature that will help set you apart from your competitors.
- ReferralsEncourage your students to tell their friends and family about your business. If economically feasible, offer a gift card or other incentive for every new referral.
- Subcontract your instructorsHiring instructors and providing them with vehicles is a huge expense. Employing subcontractors is an economic alternative.As recommended by Entrepreneur Magazine‘s Business Idea Center, many driving instruction schools now subcontract out their driving instruction to trained professionals. These individuals supply their own cars, insurance, and gas in exchange for a percentage of the revenue.
Learn how AppointmentPlus software helps your driving school operate more successfully.