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How to Help Your Team Bounce Back From a Company Crisis

Businesses are made up of imperfect human beings (at least for the time being). And, as humans, we sometimes make mistakes.

Most snafus consist of something minor — you forget to send your team a meeting agenda and everyone shows up unprepared, or an email typo causes an embarrassing situation with a new colleague.

Then there are the instances when small mistakes cause huge problems for a business. Take Amazon Web Services, for example, whose massive outage earlier this year was caused by nothing other than an honest mistake on a programmer’s part. No biggie, right? Wrong: One incorrect command caused internet chaos, amounting to more than $300 million total in lost revenue.

Thankfully, most small business owners will never face an incident of this magnitude. But only a lucky few business owners will never encounter some type of company crisis that takes a major toll on their team. When those crises occur, how should we, as leaders, respond?


Recently, I asked myself this question with a greater-than-normal sense of urgency as my company hit its own speed bump. Some months before, we had implemented a software update that, well, went wrong.

Make that “horribly” wrong, because while we typically release product updates once or twice a month, and most go off without anything more than a hiccup (which can be addressed right away), this particular update was different.

Let’s just say it didn’t go exactly as planned.

The release — one of the biggest we’d ever done — included changes to the core of our system. And although we had gone through the normal process of testing and sign-off, we realized in retrospect that it was too large a release to be handled in our typical manner.

As a result, many of our clients were unable to access parts of the system, and some components of our application didn’t work properly. The result? Before we could even fix the issues, some clients began looking elsewhere for a replacement.

With 100 employees, our business was, and is, large enough and financially strong enough to withstand an elevated churn for a period of time. Unfortunately, though, an issue like this can put other small companies out of business. Not to mention the damage wrought by client and employee concerns about a company’s stability. Such concerns have the potential to significantly impact a business over the long haul.

Simply put, businesses faced with a serious incident need to act quickly and carefully to avoid a tense situation turning chaotic.

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But as awful as situations like these might be, they also provide unique opportunities to build trust— not only with your clients, but also your team. Going through a traumatic situation with others brings you closer together and helps form powerful bonds. It also builds strength, character and confidence. As difficult as it is to tackle a tough situation, the company and team involved can become more resilient than ever. Indeed, many businesses not only recover from bad situations but go on to be even more successful in the future.


1. Be more observant than ever. Sometimes, in a work environment, it’s easy to miss subtle cues about how people are feeling. After a difficult event, you have to be hyper-aware, and you have to take action. If you see that employees seem stressed out, tell them to go home or give them the next day off. For many, that willingness to reach out is tough: A Harris Poll survey indicated that a whopping 69 percent of managers surveyed said they felt uncomfortable communicating with employees; but your team will appreciate that you cared enough to address the problem.

Part of being observant is also knowing when to jump in and help. When my company faced its crisis, staff from other departments pitched in to take calls from clients when the support team became overwhelmed. Our entire team operated with a sense of urgency and helpfulness. We never pointed fingers. We stuck together and focused on the job at hand.

To learn more tips to support your team during a company crisis, please read the full article on