AppointmentPlus Blog

How to Improve the Candidate Experience

It was the best of times, it was the worst of times. In April of 2017, the Bureau of Labor Statistics reported that the unemployment rate dropped to 4.4%, a 10-year low. This news should equal happy job candidates, right? Not so fast.

According to the 2016 North American Candidate Experience Research Report, companies still have a long way to go in terms of improving the candidate experience, a process defined as “how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes.”

The study cited issues such as lack of recruiter follow-up with candidates, inefficient application tracking technology, and a shortage of warmth and brand personalization by employers. Why should hiring companies care? It simple: the report summarized that “41% of global candidates who believe they had a ‘negative’ overall one-star job seeker experience say they will take their alliance, product purchases, and relationship somewhere else.”

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To get the inside track on whether or not today’s candidate experience is truly broken, what’s driving substantive changes in the hiring process, and how automation could be a game-changer, AppointmentPlus CEO Bob La Loggia sat down with Ryan Naylor of VivaHR in the latest episode of “AppointmentPlus™ Talks Tech.”

The SaaS entrepreneur quizzed the recruitment marketing and company culture expert on all things candidate-centric (like what Millennial candidates really want) and a few things not (like Naylor’s 15-minutes of fame on “Shark Tank”).

For those insights and more, be sure to watch the video below.