If you are looking to start a massage therapy business, then you may be familiar with the different types of massages and massage techniques. But every therapist wants to know exactly what their clients are looking for when they think about massage therapy.
Let’s take a look at the different types and uses of massage techniques so you can increase client satisfaction and ultimately the number of referrals you receive.
5 Types of Massage Therapy Techniques
Most of your customers are looking for good, effective, traditional techniques when they come to you for massage therapy. The most common traditional techniques include:
- Swedish Massage
This technique is one of the most popular and effective massage methods out there. Swedish massage targets the upper layers of muscles and uses techniques like gentle strokes, gentle muscle lifting, taps, and chopping motions to help relieve stress in the muscles.
- Deep Tissue Massage
Deep-Tissue, as opposed to the Swedish techniques, target the deeper layers of the muscle, hence the name. This technique uses deep, smooth, slow strokes to ease tension out of the deeper tissues.
- Neuromuscular Massage
Another kind of deep-tissue massage, the neuromuscular techniques are used to target trigger points that cause knots, pulled muscles, and even headaches.
Much muscular-skeletal pain is a result of the improper movements our bodies make. Rotating the shoulder too far, twisting at the waist, and bending the back are all great examples of this. The Feldenkrais technique is used to re-educate proper movement patterns to end the aggravation of muscle-pain.
- Craniosacral Therapy
Craniosacral message techniques focus on the skull and upper spinal column. Extremely light pressure is used to help stimulate the muscles and fluids within the cranium and around the spinal cord to help relieve stress and headaches.
- Trager Massage
Trager massage utilizes similar but distinctly different techniques as Swedish massage. It also includes gentle shaking in an attempt to retrain the body against holding patterns that may be harmful, such as a limp from a no longer present leg injury.
Rolfing techniques include a myriad of distinct off-shoot techniques that are designed to help improve posture. This very deep technique uses heavy pressure from hands, fists, and elbows to educate your muscles about proper posture. Once known as a very painful form of massage, Rolfing has developed a new group of techniques to increase comfort and effectiveness while lowering pain.
Keep Up with the Trends with New Massage Techniques
New massage techniques are a great way to broaden your customer base and increase awareness of your massage parlor. Read more about trendy new massage techniques.
Whatever form of massage you choose, it is important that you advertise effectively. If no one knows what you do, no one will come see you.
Take the time to investment in advertising for your business. Remember that websites and social media pages including Facebook and Twitter, are excellent and inexpensive forms of advertising as well.
If you have a webpage or social media account already, you may want to add a button so your clients can easily schedule appointments online.
Find out how Appointment-Plus can help your massage business with scheduling software today.