Personal trainers today must have an effective online presence to attract new clients and grow their business.
According to Internetworldstats.com, there were more than 3.3 BILLION Internet users worldwide as of November 2015. That’s a lot of individuals searching for services just like yours.
The ultimate goal in an online marketing strategy is to make it easy for prospective clients to find you. This is achieved through Search Engine Optimization (SEO) on Google, Bing, and Yahoo for your personal training website.
4 tips for using SEO to attract clients to your personal training business:
- Identify your top keywords: Prospects will find your service based on the keywords they use in their searches. For example, a personal trainer in Los Angeles should use keywords like “Personal Trainer Los Angeles,” “Los Angeles Personal Training,” and “Los Angeles Personal Trainer.”Use Google AdWords and Google’s Keyword Tool to determine the amount of monthly global search volume for these keywords.Once identified, include these keywords in your website’s title tags, content, URLs, blog posts, articles, and press releases, as well as any off-page content.”These [keywords] are the magnets that draw visitors to your post,” says 7 Figure Sam of 7 Figure Sam’s Super Trainer. “Without focusing on keywords, you’re really living on a prayer that someone will find your blog on page 1,000 of the search results.”
- Maximize local SEO: Begin by securing a local profile on Google Places, Yahoo Local, and Bing Local. These listings include your business address, phone number, link to your website, videos, reviews, and directions to your business. Be sure it’s 100% complete to ensure maximum benefit from search engines.As reviews are vital to search rankings, encourage satisfied clients to post their reviews on your listing.
- Guest-blog: Write articles and submit them to popular fitness sites such as T-Nation and BodyBuilding.com. You’ll realize two benefits: First, you’ll establish your business as a fitness authority. And second (but equally important), you’ll generate high-quality links back to your website or blog.”These blog links can be time consuming to get, but if they’re from popular business blogs, they can carry a TON of weight with Google,” says professional personal trainer Chris McCoombs of Kick Back Life. “One link from a site like these can be worth hundreds or even thousands of article directory links in Google’s eyes.”
- Create a YouTube channel: Having a YouTube channel allows you to communicate with visual learners while boosting SEO at the same time. Every video posted to the channel can be tagged and indexed with specific keywords. Over time, this practice helps bump a business higher in search engine results.”YouTube is still king,” says fitness marketing expert and business coach Bedros Keuilian of PTPower. “And YouTube videos that are optimized for keywords can really pop out when someone is searching out your services on Google.”
SEO can help launch your personal training business to the top of search engine results.