AppointmentPlus Leadership Team

Bob La Loggia


Bob La Loggia is the founder and CEO of AppointmentPlus, where he spends his time being grateful for the amazing people he gets to work with every day.
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Bob has an uncommon approach to culture, leadership, and executive management. Much of what drives his thinking are his passions for behavioral science and wisdom. Throw in a fascination with technology and an inclination to never take himself or the world too seriously, and you get a unique perspective on business.

Before co-founding AppointmentPlus, Bob was involved with several other startups, and also worked  for larger companies, including Accenture and JDA Software. His background prepared him well for the challenges of getting a company off the ground. To this day he is highly involved in the Arizona startup community, and spends a lot of time mentoring fellow entrepreneurs.

But while he’s excited to see the progress Arizona has made in becoming a world-class, ultra-supportive environment for new and growing businesses, Bob’s primary focus remains on building and leading AppointmentPlus into the future.

“Leading a growing, fast-paced company is like riding a rollercoaster,” Bob says. “Sometimes you’re up, sometimes you’re down, sometimes you’re upside down. But even during those times where you’re upside down and the change is falling out of your pockets, it’s exhilarating. It doesn’t get much better than having the opportunity to work closely with some of the most talented people in the industry, creating something that has such a hugely positive impact on people, organizations, and the world.”  


Stephanie La Loggia


Stephanie La Loggia is the co-founder and CFO of AppointmentPlus, where she directs the Finance and Human Resources teams.
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Prior to AppointmentPlus, she worked as a researcher and instructor at Arizona State University, and also owned a summer camp business for 12 years. Stephanie earned her bachelor’s and master’s degrees from Arizona State University.

“This is my twentieth year as a business owner,” Stephanie says. “It’s been an adventure, and I’ve learned a lot. I enjoy the challenge of moving the business forward while always trying to do right by our customers, our employees, and the world. Businesses can be a tremendous force for good — or the opposite. In our little corner, we’re going for the good. After 20 years, I know that good doesn’t always prevail, but we have lots of moments where we win by doing what is right. And those times are my favorite.”

Stephanie serves on the boards of New Way Academy, a school for kids with learning differences, and Social Venture Partners, an organization that helps build the capacity of nonprofits. And for a few weeks each summer, you can find her at Girl Scout summer camp, helping build the next generation of female world-changers.  


Nate Allan

Director of Professional Services

Nate Allan is the Director of Professional Services at AppointmentPlus, where he leads a team that enhances the off-the-shelf software for our valued clients.
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Nate seeks to continuously empower people to embrace excellence in delivering work that is meaningful and impactful, both personally and professionally. “My number one goal is to help our clients allow their customers to book appointments online. We work assiduously behind the scenes to make this an easy and intuitive experience for our clients.”

Nate brings a vast history of Enterprise SaaS, Aerospace, Semi-Con sales within numerous domestic and multi-national Fortune 500 companies. Away from the office, you will find Nate adventuring with his family, cheering on his daughters, or competing in some weekend warrior contest.


Shafik Amin

Director of Software Engineering

Shafik Amin is the Director of Software Engineering at AppointmentPlus, where he leads a team that drives innovation and technological progression, as well as building custom solutions for clients.
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Shafik believes that robust technological solutions are the key to long-term customer satisfaction in the SaaS world. A graduate of the University of Arizona, he has spent the majority of his life absorbed in the high-tech arena, and has expertise in the fields of autonomous robotics, avionics, electric cars, and modern SaaS platforms.

The co-author of multiple publications and a former guest on the Discovery Channel, Shafik holds a master’s degree in computer engineering, along with bachelor’s degrees in both computer science and electrical engineering.

“AppointmentPlus brings Silicon Valley-style innovation and tech culture to the Phoenix area,” Shafik says.  “It’s exciting to be part of the West Coast tech boom. ”


Tammy Baden

Client Success Director

Tammy Baden is the Manager of the Client Success Team at AppointmentPlus, where she leads staff in developing long-term customer relationships and is dedicated to helping clients get the most out of the application.
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Tammy believes that close customer collaboration is crucial to learning about clients’ business goals, challenges, and aspirations, as well as key to the promotion of a successful partnership.  

With more than 15 years of experience in account management and client success, Tammy loves working at AppointmentPlus. “We truly have the best clients,” she says. “Over the years, I’ve had the privilege of working with some of the most talented, kind, and knowledgeable people from a wide range of companies.  It has been a honor to help them achieve their goals!”


Nate Brown

Vice President of Information Technology

Nate Brown is the Vice President of Information Technology at AppointmentPlus, where he strategically leads the global software engineering teams that develop the core AppointmentPlus products and custom solutions.
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Nate believes that developing excellent people and implementing efficient processes results in delivering exceptional products. He is a proponent of servant leadership, and his goal is to create inspired employees who are empowered to be innovative.

With over 15 years of experience in the field of software development, Nate has had a hand in every major product improvement at AppointmentPlus since 2010, including launching AppointmentPlus’ first API, coding several major redesigns, consulting on numerous client-requested product features, and leading the teams working on the next generation of AppointmentPlus products.

“At AppointmentPlus, we’ve been able to assemble a team of individuals who are passionate about what they do and are motivated to see themselves and the company succeed,” Nate says. “It’s a pleasure to work with people who genuinely love what they do.”


Derrick Disharoom

Director of Quality Assurance

Derrick Disharoom is the Director of Quality Assurance at AppointmentPlus, where he leads a team of highly skilled individuals in the art of breaking stuff.
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Derrick moved to the Valley of the Sun from New England more than 16 years ago. A graduate of New England College in Henniker, New Hampshire, Derrick was first introduced to the art of breaking stuff while working for MetLife Financial in Boston. He holds software testing certifications from the American Software Testing Qualifications Board (ASTQB) as well as the International Software Testing Qualifications Board (ISTQB).

Derrick believes that the core purpose of a good test engineer is not to produce defect-free software, but rather to consistently and accurately report the current state of the application under test to project stakeholders.

“Steve Jobs once said, ‘Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,’” Derrick says. “AppointmentPlus provides an environment and cultivates a culture that is conducive to great work, which in turn allows its team members to love what they do. I love what I do, and this is why I love working at AppointmentPlus.”


Rambabu Katta (Ram)

Delivery Manager, AppointmentPlus India

Rambabu Katta (Ram) is the Delivery Manager at AppointmentPlus India, where he leads a team of developers, as well as QA, ITOps, Product, and Support specialists.
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Ram believes that quality and on-time delivery of the product is crucial for any business to successfully run and stay competent in the marketplace. His management philosophy stems from the theory that learning and leading by example brings out the best in a team.

A post-graduate in Information Systems from Osmania University, Ram has spent the last 13 years building and architecting web applications, as well as leading, mentoring, and coaching employees. He is a Certified Scrum Master, and actively participates in conferences to keep himself updated with the current trends in business processes.

“AppointmentPlus is a collaborative environment that embraces a ‘We’ attitude rather than ‘I’ and ‘You,’ Ram says. “I’m challenged to do my best at work, and offered a great work/life balance.”


Christine Kucik

Director of Product

Christine Kucik is the Director of Product at AppointmentPlus, where she guides the process and strategy for bringing the “future of scheduling” to the present, while maintaining the current scheduling system for today’s users.
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Christine believes building an intuitive and streamlined user experience is one of the most important aspects of software development. Without a solid user experience strategy, users will struggle to adopt the software to improve their own business operations.

With over 15 years’ experience in web and online technology markets, Christine has developed a passion for collaborative environments, and enjoys translating uber-technical details for any audience, from the corner office to the developer.  

As a certified Product Manager, Christine works hard to establish and enforce appropriate processes without introducing too much overhead when determining the functionality of the system.

“AppointmentPlus is one of the first places I’ve worked that values individual contributions,” Christine says. “Every person makes an impact on the business and the people around them on a daily basis.”


Jenn Moreira

Marketing Director

Jenn Moreira is the Marketing Director at AppointmentPlus, where she leads marketing strategy to support revenue growth and brand awareness.
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Jenn has a strong passion for all that is digital, creative, and martech with over 15 years’ experience in all functions of marketing. Jenn started her career in web during the dot com boom, helping to bring over 75 businesses online.

The recipient of over 20 awards in the space of interactive arts and marketing, Jenn is also an active member of the Academy of Interactive & Visual Arts (AIVA) and the International Academy of Digital Arts & Sciences (IADAS), where she participates as a subject matter expert in marketing panel discussions and also serves as a judge for the Communicator, Davey, W3, and Webby Awards.

“AppointmentPlus’ innovative creative and tech-focused culture is truly the heart of the success of this company,” says Jenn. “I am honored to be a part of such a truly gifted team.”


Tony Morrison

Director of Business Operations

Tony Morrison is the Director of Business Operations at AppointmentPlus, where he manages the team responsible for infrastructure, security, and general operations.
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Tony believes that teamwork, communication, and a strong work ethic make all the difference when it comes to producing and supporting a high-quality product, and appreciates that his team members are among the most talented and dedicated available in the industry.

Having worked in the IT industry for the past 25 years, Tony has led projects ranging from mainframe infrastructure and physical security to complex business and data center operations. As a result he has experience in installing, maintaining, and supporting a wide range of technologies and systems, and is driven to establish and maintain clear operational processes.

“I have worked with some impressive organizations in my career, but was drawn to AppointmentPlus by the company culture,” Tony says. “The people at AppointmentPlus are passionate about what they do and it shows in their quality of work.  I am truly fortunate to work with a team that feels as strongly as I do about their chosen field of expertise.  With the right people in place, you can accomplish amazing things.”


Brad Senff

Director of IT Operations and Chief Security Officer

Brad Senff is the Director of IT Operations and Chief Security Officer at AppointmentPlus, where he manages the teams responsible for the internal help desk, infrastructure, security, and systems.
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In short, his teams are responsible for the infrastructure that enables the AppointmentPlus application to book more than 4 million appointments per month.

Brad knows the value of facilitating normal business processes while also maintaining sound operational practices and security. He is responsible for several key milestones at AppointmentPlus, including SSAE-16 SOC 2 Type 2 certification, and migrating from physical infrastructure to cloud architecture (and ultimately to company-owned infrastructure).

Brad has worked in the industry for over 20 years, and holds GIAC GSEC, GIAC GWAPT, and EC Council CISSO certifications.

“I love working at AppointmentPlus,” Brad says. “The environment is fun, determined, and absolutely dominates the scheduling software industry.”


Don Simpson

Director of Business Intelligence

Don is the Director of Business Intelligence at AppointmentPlus, where he is responsible for delivering actionable, data-driven insights to company leaders.
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Don’s mantra is “know your numbers,” a concise way to say that harnessing data and analyzing metrics is crucial to an organization’s sales, marketing, and customer service success.

With more than 15 years of experience in the fields of marketing, management consulting, and business analytics, Don graduated from the University of Arizona with a bachelor’s in Marketing, and went on to receive his MBA from Arizona State University’s W.P. Carey School of Business. In his spare time, Don enjoys analyzing the antics of his young daughters.

“I’ve enjoyed building a metrics-driven culture at AppointmentPlus,” Don says. “Every day I come to work excited to  sharpen my skillset and contribute to the company’s very promising future.”